The Refinery brand.
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Official logos, colors and guidance. Download the current brand book or the complete asset kit. Updated September 21, 2026.
Horizontal logo — light backgrounds
Our horizontal signature for white pages, proposals and agreements. The PNG has a transparent background. Use it on white or a very light, uncluttered surface.
Download transparent PNG · 2048 × 768
Color treatment: REFINERY, RAW IDEAS. and SOFTWARE. are black. CONSULTING remains orange; REFINED remains red-orange. Keep the complete illustrated arch intact.
Both horizontal versions use the approved primary emblem with its quieter stars and code details.
Original logos — dark backgrounds
These originals have an opaque black background. Use them on black or in an intentional black panel.
Horizontal
Download horizontal PNG · 2048 × 768
Primary stacked logo
App icon & favicons
Use the compact icon where the full wordmark would become too small. Keep the artwork square and let the destination platform apply its own mask.
App icon · 1024 × 1024 · Original icon artwork
PNG favicons: 512 px · 256 px · 128 px · 64 px · 48 px · 32 px · 16 px
Color & typography
| Color | Hex |
|---|---|
| Midnight | #0B0E14 |
| Desert Purple | #4B2E4A |
| Sunset Orange | #E46A2E |
| Golden Sand | #F5B15B |
| Warm Ivory | #F2E8DA |
| Light-logo lettering | #000000 |
Use Avenir Next for supporting typography where available, with a clean sans-serif fallback. The logo lettering is artwork, not a font to retype.
Raw ideas. Refined software. is the primary tagline.
Placement & reproduction
- Keep the original proportions and clear space of at least one cactus-stem width around the visible mark.
- Keep the horizontal logo at least 640 px wide when the tagline needs to be read. For compact uses, choose the icon.
- Use the transparent light version on white or light backgrounds; use the original versions on black.
- Do not remove the black cactus or landscape when preparing transparency. Do not add shadows, glows or effects.
- These are raster PNG assets. Enlarging them does not create vector detail.
The horizontal logo on page 3 and the light version on page 9 now use the same approved primary emblem. Pages 1 and 2 are unchanged.
Brand book & source files
Read or download the updated nine-page brand book (PDF)
Download every logo, icon, guide and source file (ZIP)
Implementation guide · Artwork prompts · Asset manifest
Keeping this library current
This page is the central brand library. Manage approved assets in CMS → Media and edit this guide in CMS → Pages → Refinery Consulting Brand Library. Upload replacements as new versions, update the relevant links, and publish the page.
The PDF and ZIP are dated snapshots; regenerate and upload them when the brand guidance changes. Desktop folders are backup exports. Previously downloaded files, app bundles and signed documents do not update automatically.