# Current brand library
Canonical library: https://refinery.consulting/brand
This folder is a dated export (September 21, 2026), not a second master.
Edit published guidance in CMS Pages and manage approved files in CMS Media.
PDF and ZIP exports are snapshots: upload regenerated exports and update the page links after edits.
Do not overwrite media bytes at old URLs: publish a new version and update references.
Existing app bundles and generated PDFs do not automatically change when CMS assets change.
Local copies on the Mac and refinery-ai machine may be kept as backups; do not edit them independently.
# Refinery Consulting brand kit
Fresh image-generated artwork based on the original Refinery Consulting brand-board JPEG: the saguaro-R, Sonoran sunset, dark arched sky, quiet code constellations and widely spaced lettering.
## Start here
- `Refinery-Consulting-Brand-Book.pdf`: nine-page visual guide.
- `logos/refinery-primary-logo.png`: primary stacked logo, 1024 x 1536.
- `logos/refinery-horizontal-logo.png`: horizontal logo, 2048 x 768.
- `icons/refinery-app-icon-1024x1024.png`: full-bleed square app icon.
- `favicons/`: all seven requested PNG sizes: 512, 256, 128, 64, 48, 32 and 16 pixels square.
- `favicons/favicon.ico`: browser icon container with 16, 32, 48, 64, 128 and 256 pixel images.
All favicons use the same detailed artwork. The 64, 48, 32 and 16 pixel PNGs are direct Lanczos reductions of the selected 128 pixel favicon, preserving the same composition, gradient and star field. The finest detail naturally blends as the image gets smaller. The separate simplified favicon design has been retired.
## Backgrounds and placement
The primary and horizontal PNGs have **opaque black backgrounds**. The icon and favicons are also opaque, full-bleed squares. Place the logos on black or use them within an intentional black panel. The added `logos/refinery-horizontal-light-transparent.png` is a transparent PNG for white and light backgrounds. REFINERY, RAW IDEAS. and SOFTWARE. are black; CONSULTING is orange; REFINED is red-orange. There is no monochrome variant.
Keep aspect ratios intact. Suggested starting minimum widths with a readable tagline are 480 pixels for the primary logo and 640 pixels for the horizontal logo. Use an icon when the available space is smaller. Retain the clear space already present in the supplied files and allow additional room in layouts.
The app icon has no baked-in rounded corners or external frame. Let the destination app platform apply its mask.
## Basic browser favicon installation
Copy the files from `favicons/` into your site's public asset directory, then adapt paths to match your site:
```html
```
## Color and typography
| Color | HEX | RGB |
| --- | --- | --- |
| Midnight | #0B0E14 | 11, 14, 20 |
| Desert Purple | #4B2E4A | 75, 46, 74 |
| Sunset Orange | #E46A2E | 228, 106, 46 |
| Golden Sand | #F5B15B | 245, 177, 91 |
| Warm Ivory | #F2E8DA | 242, 232, 218 |
| Logo background | #000000 | 0, 0, 0 |
These are flat supporting colors from the original brand direction. The illustrated artwork contains tonal gradients and texture. Avenir Next is the supporting document typeface used in the brand book; it is not a claim that the generated wordmark is an exact font match. The logo lettering is part of the raster artwork. Font files are not included.
## Source and format
The original reference was `original-refinery-brand-book.jpeg`. The contents of `RefineryLogo.zip` were extracted and inspected for comparison; those vector files are not the rendered source for this kit. The previous app icon informed the square composition.
All final artwork was made with the built-in OpenAI image generation tool, then exported at the requested sizes. No final logo is a crop of the original screenshot. Primary and horizontal images retain their native generated dimensions. The original 1254 x 1254 app master is in `source-artwork/`; final icons were downsampled with Lanczos filtering and an sRGB profile. The smaller favicon exports were revised to use the selected 128 pixel favicon directly, without generating new artwork.
These are raster PNG assets, not SVG, EPS or editable vector logos. The PDF contains selectable layout text and embedded raster artwork. For large-format printing, use the native masters and confirm the placed resolution with the printer; increasing a PNG's pixel dimensions does not create new detail.
`GENERATION-PROMPTS.md` preserves the final prompts. `asset-manifest.json` records exact dimensions and color/alpha properties. `verification.json` records package validation.